Content Marketing: The New Way to Advertise

Your new way to advertise

Content marketing is becoming an integral part of the modern business’s marketing strategy.

If the term is new to you, content marketing consists of the content you create and share—typically a blog, social media and e-newsletters.  It is different than traditional marketing strategies, like print and broadcast ads, because it is self-created and free to publish.

In this post, we’re going to address some questions you may have about implementing a content marketing plan.

Can content marketing replace traditional marketing practices?

No! A content marketing plan should never replace traditional marketing strategies.  Instead, the two should be integrated.

Content marketing is a good place to start if you don’t have a large marketing budget.  Once you have a bigger budget, you should continue to use your content to strengthen your overall marketing strategy.

What if I have a brick and mortar business and am not interested in selling online?

Content marketing, though online, isn’t just for online businesses. Your content marketing strategy should be used to build relationships.  A good way to do this?  Be consistent, responsive and stay in touch.

You will gain loyalty by intertwining separate strategies.  Engage with your followers on social media and invite clients to join an email list.

What’s the most important thing when it comes to content marketing?

PLAN, PLAN, PLAN.  If you don’t, your content marketing plan will quickly become overwhelming.

Create, edit and utilize an editorial calendar to help stay organized.

Plan everything in advance.  Write your blog and social media posts a week in advance and schedule them a few days in advance.

You’ll soon develop a rhythm that will help you manage your time wisely.

Is it a mistake not to have a content marketing plan?

We wouldn’t necessarily say it’s a mistake, but we would highly caution against brushing it aside.  Content marketing is very important for building relationships and you could miss out if you’re not online.

Chances are, your audience is online.  We live in an online world where we’re all connected most of the time.  You need to show up on Google when someone searches for you.  A content marketing plan will help to make this happen.

Have any more questions about implementing a content marketing plan?  Contact Shari’s Ink for a free quote today!