Search Engine Optimization (SEO) is really important for driving traffic to your website. But you probably knew that already.
What you may not know is HOW to increase your website’s SEO. To help, we’re revealing our four top tips to build a crazy awesome SEO strategy. Good luck!
1. Use the Keyword Planner
You can use the Google Keyword Planner to find keywords in your industry that are most searched. Target areas of opportunity by choosing three to five phrases or keywords to focus on and create content around that relates to your business. Just be sure not to get too repetitive with your keywords. If you need more information on the Keyword Planner, feel free to contact Shari’s Ink.
2. Strategically Place Keywords in Your Website
Placing keywords in headlines or headers/subheads will rank higher than body text. Use keywords in your headlines in as many creative ways as possible. Be sure to change it up to avoid constantly repeating yourself. Also, use your targeted keywords in your meta tags and properly tag your blog posts.
3. Link Building
You can improve your SEO by simply linking within your own website! Link back to your services page or your blog posts when mentioning them (like we’re doing here). Your rankings can also be boosted when other websites link back to you. The more traffic those websites get, the better. This gives you credibility in the eyes of Google; it says the information you offer is relevant. Social media shares are starting to contribute to SEO as well, so be sure to share content that will engage your followers and encourage others to share your stuff.
Using Google+ can increase your website’s SEO since it’s Google’s own social platform. Google counts every Google+ page as another website linking back to yours, rather than just a social media page. Stay active on all of your Google+ pages, personal and professional, to increase your chances of being found in a Google search.