How to Budget for Your Content Marketing Plan


When budgeting for your content marketing plan, it’s important to consider all of your resources.

A content marketing plan requires a time commitment.  If you don’t have that time, think about how much money you’re willing to spend for someone else’s time.

How Much Time?

How much time should you invest into your content marketing plan?  Here’s our breakdown:

  • Social media: 5 hours a week
  • Blog: 2 hours per post
  • Total content marketing: 7-10 hours a week

Use this estimate to figure what you’re able to manage on your own.  The more time you have, the less money you’ll have to spend on hiring someone.

How Much Money?

If you decide there’s not enough time for something, you should consider hiring someone to do it for you.  Just keep in mind, the more experience someone has, the more money you’re going to pay for his or her services.

The following are examples of what you may pay, depending on experience and even location:

  • Independent contractor: $50-100 an hour
  • Agency: $120-150 an hour
  • Salaried social media manager (manages all content marketing): $55,000-70,000 a year

What Does It All Mean?

Let’s pretend you need help managing some aspects of your content marketing plan. You decide to hire an independent contractor to manage your social media, which could cost you up to $500 a week.  If that’s not doable, you have two options:

  1. You could hire someone with less experience.
  2. You could reconsider what you might be able to manage on your own.

If you go with option two, you might decide that you can, in fact, manage your own social media. Then, you may decide to delegate one blog post a week to your independent contractor, which could cost up to $200 a week.

If something isn’t within your monetary budget, always reconsider what you might be able to manage on your own time.