How I SUCCESSFULLY Integrated Social Media into Content Marketing
Social media plays an important role in supporting your content marketing plan.
Today, I’m sharing some of the things I’ve personally learned about implementing a social media plan as an intern for Shari’s Ink.
Choosing the Right Platforms for Your Business
We can’t stress enough that if you’re just starting out and don’t have the funds to hire a social media manager, you should start with a maximum of three platforms. Make the most of your social media plan by choosing the social sites that are best suited for your business.
- You can never go wrong with Facebook and Twitter; they’re user-friendly and make it easy to promote your message.
- LinkedIn is good if you’re trying to market yourself to other businesses.
- If your business is more visual or active, consider going with Instagram, Snapchat or Periscope.
If you need more help deciding on your three social platforms, see our breakdown of each one in our Social Media Series.
Managing Social Media
Just like a blog or any other part of your business, you need to plan to write and manage your social media posts.
- Use your editorial calendar to plan upcoming social posts.
- Post to your social sites two to five times per week.
- Write your posts a week in advance.
- Schedule your posts a couple of days in advance. You can use a scheduling tool like Hootsuite to make this process easier.
On average, you should look at investing about five hours per week into your social media plan.
Growing Your Following and Driving Traffic to Your Website
To get more followers and website traffic, try applying some of these pro tips to your social plan:
- Create and share engaging content. Engage your audience by asking questions, inviting them to interact with your brand and writing posts around shared values. You should also share links to your quality blog posts to increase clicks to your own website.
- Be relevant to your business goals. Your followers want to know what’s in it for them. If you’re not being clear about what your business does, they aren’t going to care about your posts. Let people know how they can benefit from your services.
For more information on how to grow your following, see our “8 Tips for a Successful Social Media Plan.”