Blogging: The Center of Your Content Marketing Universe

Business blogging

Are you wondering if blogging is the right move for your business?  No matter who you are or what your business, if you’re considering the question, the answer is yes!

Here at Shari’s Ink, we believe it’s important to have a blog … period.  A blog builds your search engine optimization (SEO) and online presence, driving traffic to your website.  It should be the cornerstone of your content marketing plan.

If you’re just beginning a business, the idea of starting a blog may seem daunting with everything you’re trying to manage.  If this is the case, wait until you have a steady income and a firm grasp on your schedule before taking on a blog.

How to Manage a Blog

A blog is no different than any other aspect of business.  You need to plan to write and manage it.  Planning will keep you and your blog organized.

  • Post to the blog one to three times per week.
  • Create your editorial calendar with blog topics one month in advance.
  • Write your posts a week in advance.
  • Schedule your posts a couple of days in advance.

Only take on what you are able to manage.  If you don’t have the time to run a blog, seriously consider hiring somebody to do it for you.  Don’t have the funds?  Then consider taking on an intern.  An intern would be more than happy to help if you’re providing a valuable learning experience.

How to Grow Your Following

If you want people to read your blog, you have to grow your following.  When no one knows you, no one knows you have content out there.  You need two very important things to grow your blog following:

  1. Good, quality content. Your content needs to be well-written and consistent. Consistency is key when it comes to how often you post and the material you share. This is what will keep people coming back and sharing your content.
  2. Strategy. This includes creating an email list and sharing your posts on social media. You should share on social media as often as you post to the blog.

Always consider your resources, because everything depends on it.  If you don’t have the proper resources, such as time or help, your content and strategy will suffer.

How do YOU make the most of your resources?

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