If you read our Social Media Series, you’ll probably remember a few of the big points made about specific social media channels. But when it comes to developing your overall social media plan, here are our biggest tips to make sure your strategy is successful:
1. Be Strategic
Small businesses often make the mistake of trying to be everywhere on social media. If you don’t have a lot of extra time or help, start with three channels and choose them based on your target audience. If your business is in fashion and apparel, you’ll likely do well on Pinterest; if you’re an accounting firm, you’ll do better on LinkedIn.
2. Create and Share ENGAGING Content
If you have engaging content, you have great content. Ask questions, make it fun and prompt your audience to interact with your brand. If your audience shares a similar value to your product, write posts around that value. For example, USAA provides insurance for service members and veterans, so its audience interacts very well with posts about serving our country and supporting our veterans.
3. Tie Your Plan into Your Business Goals
What do you want to accomplish with your social media plan? Are you trying to drive more traffic to your website, build your email list or develop brand awareness? Once you’ve decided on your business goals, you can figure out how to build your social media plan around them. Make sure to develop specific, measurable goals for success.
4. Measure Results
The only way to know if your social media plan is working is to measure success. All social media channels—Facebook, Twitter, LinkedIn, Pinterest—provide analytics. Use these metrics to analyze results, then compare them month to month, quarter to quarter and year to year. You can then tweak your plan based on what works and what doesn’t.
5. Be Responsive
If someone posts to your Facebook page with a question OR complaint, respond to them! When someone tags you on Twitter, favorite their post. Let people know you’re paying attention and do it in a timely manner.
6. Schedule and Post Consistently
Not only does scheduling and consistency help with time management, but it also helps to maintain a professional appearance to your audience. Also, Facebook takes into account how consistently active you are in its algorithm, making this point especially important.
7. Know Your Audience
When you know your audience and why they should be interested in your business, you can tailor your content to cater to them.
8. Don’t Be a Salesperson
Be sure you’re not only focusing on you and your business. Create content that makes your audience feel welcome and ask yourself “what’s in it for them?”
Do you have a great social media tip to add to the list? Tell us about it in the comments!